WE AT FIRST CHOICE FOODS PRODUCTS, continuously strive to ensure your overall well being, through an exclusive rice and rice based products. A result of long years of meticulous scientific research which is process patented.
To be the world leader for production of rice and rice based products and a path setter in the changing paradigm of nutritional needs and health improvements of all strata of populations.
To be an international food industrial complex, particularly the rice industry, providing healthy rice and products of excellent quality based on sound scientific and technological innovations.
To be important and vital rice industrial centre, with social mission for combining technology with human face.
To produce and market rice and products of superior quality with maximum nutritional benefits.
To add value and utility to rice and products through intensive and inclusive research and development with healthy manufacturing practices.
To help and promote the growth of rice with low GI index, high protein, dietary fiber, minerals, vitamins and antioxidants, through innovative development of technology , value addition and state of art technical outputs.
To continuously work towards development of health promoting innovative products for one and all.